Do you make it easy for your readers to find you and stay updated on all your awesome blog posts?
Today we are talking about getting down and dirty with our blog subscriptions. Because just like spice is the variety of life, you need to make sure you offer your readers a range of different ways to follow your blog. We all have our preferred methods and you could be missing out on blog subscriptions if you aren’t offering a range of opt-in subscriptions.
5 Subscription Options for your Readers:
RSS feeds allow a user to subscribe to your blog feed through a number of different platforms. The most popular until recently was Google Reader but there are a number of others that use the RSS feeds to syndicate your blog posts to their reader. I know a few readers transferred their feeds over to Feedly. You can syndicate your RSS feed by using a service such as Feedburner which also allows you to track how many subscribers you have.
I offer my readers the chance to receive the latest blog post directly into their email inbox on a daily basis. This method uses the RSS option as detailed above and was simple to activate via Feedburner.
Many Bloggers migrated their blog subscriptions over to Bloglovin’ following the closure of Google Reader. It is one of my preferred options for following my favourite blogs. Bloglovin’ has some great features including a like option and the ability to group blog subscriptions into the categories. So if you like to follow fashion, beauty and craft blogs you can categorise as so and read each category at your leisure. Tis rather exciting for nerdy folks who like to categorise everything!
Some of your readers will like to follow your blog via their preferred social media channel so it’s ideal to keep your followers updated on new posts via Twitter, Facebook, Google+ and Instagram. Pinterest is also a great way to generate traffic from new users too. I think my third highest referrer to Rosalilium is Pinterest, it’s totally worth sharing the images from your posts on there.
I have recently started following a few personal development blogs via their email newsletter and it’s not half as spammy as I thought it might be. This is a great way to connect and chat directly with readers in their inbox. The best newsletters are weekly or bi-monthly and include extra bonus content or something a bit snazzier and special.
What is your favourite way to follow a blog? Please share your thoughts in the comments section below. Some of the best ideas happen there!
And while we are on the subject you can follow Rosalilium via the following channels: