How To Define Your Blog’s Core Purpose

blog core purpose

Defining your blog’s core purpose is a super useful way to to nail down exactly what you and your blog stand for.

By setting your blog’s core purpose you will have something that will guide and inform your content, design, branding, audience specifics, collaborations, and future goals. It will help you grow your blog, audience and reputation. And it will ultimately help you grow your business.

I have found the process of defining my blog’s core purpose incredibly enlightening and inspiring. It gave me a renewed enthusiasm at a time when I was in a bit of a creative rut. And it helped me to focus on what was needed to take my blog to the next level.

I am going to outline below how to define what your blog’s core purpose is. But you can also use this exercise for whatever business or any creative endeavour your are pursuing.

It’s the start of an intensive brainstorming and planning process that I will share with you over the coming weeks, with the intention to help you focus on what your blog truly stands for, how the future of your blog will look, and how to put a plan into action.

READ: Blogging Tips and Advice


Define Blogs Core Purpose

How To Define Your Blog Core Purpose

This exercise is all about the brainstorming, so choose your equipment that best suits your style of thinking. You could use a classic pen and paper approach, or perhaps open up a new Word document or Evernote note. I want you to create a comfortable space where you can focus on your blog, business and the future.

I personally like to use an A4 piece of paper to scribble down as many ideas, words, and sentences as I can in my brainstorming session. I then set it all aside, make a cuppa, then revisit the ideas with a fresh mind to start pulling together what the blog core purpose is.

Answer the following questions and instructions:

1. What does your blog stand for? Write one sentence that capture exactly what your blog is about and/or what it stands for.

2. What do you want your blog to be known for?

3. What do you want people to feel about your blog?  How do you want people to feel after reading your blog?

4. How do you want to feel about your blog?

5. How will reading your blog benefit your audience?

6. What will blogging achieve for you?

7. What are your blog’s goals?

8. What are your blog objectives? Objectives are the steps needed to be taken in order to achieve goals. They can also be statements of intent.

9. What words would you associate with your blog?

10. What is the mission statement for your blog?

The final question should encapsulate all of the ideas the previous questions have inspired.

define blogs core purpose in 10 questions

Write your mission statement

You should be left with a page, or more, filled with specific ideas, objectives and goals about your blog. You need to use these ideas to narrow down exactly what your core purpose is and ideally create a mission statement with it.

That mission statement forms your blog’s core purpose. This should now inform all of your decisions regarding your blog going forwards.

Thinking of branding for your blog? Does it fit with the core purpose?

Thinking of new content for the blog? Does it fit with the core purpose?

Looking for new events or networking opportunities? Does it fit with the core purpose?

Stick to your blog’s core purpose and you will undoubtedly find it easier to make informed and specific decisions from now on.

How did you do? What is your blog’s core purpose?

I hope that helps! Let me know if you try this blog core purpose exercise and maybe pop a comment below to let us know what your blog is all about!



Further Reading:

How To Start A Lifestyle Blog

How To Brand Your Blog 

10 Things Missing From Your About Page

Blogger Finance Spreadsheet

My Blogging Resources

33 Things I Wish I Knew When I Started Blogging

Blogger Code of Ethics

  1. My blog is sort of lifestyle – Its about me, what I like to do, paint I have a studio and am on the committee of our local art group, which has x3 ehibitions a year. I am in a writers group openbookwriters chesterfield we are currently looking for new members, i have two mad siamese cats whom i am always writing about and taking photos of, I joined a singing group ( could be called a choir) so thats new, and have created a japanese style garden ( my next blog)and volunteer at Inspire community garden in Chesterfield. I also have my weight loss journey which i am determined to crack this year. I am into all things healthy, mu hubby is a gourmet cook so thats an uphill struggle to keep healthy- v diverse i know but I’m just getting started. x

  2. Hi Elizabeth, thankyou so much for this post! I have only just started blogging after taking a course by an american mom blogger. It’s really good, but very much geared towards stay at home mums. I live in the UK, and I work full time, and I just needed some method of letting my creativity out. Finding your blog was a godsend! Not only is your content more relevant to me, but you seem to completely understand me – thats what I want to do for others 🙂
    Thanks again.

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