I spend a lot of time on Pinterest. I also spend a lot of time training other people how to use Pinterest and increase their Pinterest traffic. And after hours upon hours of coaching and feedback I have found that if there was only one thing, just one thing that my trainees took away from our session is this …
CREATE DETAILED DESCRIPTIONS
I have spoken about optimising your content for Pinterest before on this blog and there are several tasks you can add to your strategy to help boost traffic back to your website.
However, if you are time poor, or just a little bit lazy 😉 then just add this one tweak to see an up trend in your Pinterest Analytics.
To get the most out of Pinterest you want to make sure you have the correct Pinterest mindset. This means understanding how it works.
On the most basic level think of Pinterest as a visual search engine. Almost like a visual version on Google. But instead of a crazy complicated algorithm like Google on Pinterest the emphasis on how pins are displayed on search feeds is based on ‘human markers’. That is, how other Pinners on the platform are categorising and interacting with pins is the key to success.
Therefore to increase the chances of your particular pin being shown to other users all over Pinterest on the Search and Category feeds you need to think like a search engine. This means putting on your SEO hat and thinking about keywords in order to increase your Pinterest traffic.
HOW TO WRITE A DETAILED DESCRIPTION
As Pinterest is reading every word of the caption you add to each pin this is prime real estate to influence where that pin might go on the platform.
The best way to write a successful pin description is to describe everything within the image and what the content behind the pin consists of.
What you might consider important or obvious in a photo might vary to what somebody else thinks. Therefore to optimise that pin you want to be a descriptive as possible.
EXAMPLES OF DETAILED DESCRIPTIONS
For example, here is one of my images below. Let’s say it links to an outfit post.
Now, for a casual pinner the description might read:
‘Cute summer dress’.
For an optimised pin we want the description to read:
‘Summer outfit and festival fashion inspiration. This cute blue dress paired with a yellow anorak coat looks lovely with boho feather jewellery and brown tassel saddle bag. Pair with comfortable flats, sporty trainers or wellies. Perfect for rainy British weather.’
Do you see how many relevant keywords are in that description?
Now someone might also add other keywords such as ‘long hair’ ‘brown hair’ ‘vertical garden wall’ ‘fashion blogging’. And so on…
Here is an example of another image perfect for Pinterest. Now this already hits the optimisation buttons being a vertical image and with a text overlay. It also features a list which the interwebs loves!
A simple description would be:
‘How to do a digital detox’
A successful detailed description would be:
’15 tips for a digital detox. How to successfully switch off from the digital world to be present in the moment, practise self-care, improve wellbeing, and ultimately live a healthy lifestyle.’
Do you see that detailed descriptions don’t have to be long essays? If they are written from a perspective where you understand they kinds of terms pinners will be searching for on the platform then your increase your chances of getting the pin displayed on these feeds.
PINTEREST TRAFFIC RESULTS
Some of my trainees have seen traffic to their blogs double within a month simply by adding detailed descriptions to their pins. By all means go back to edit your current pins with detailed descriptions to optimise for traffic.
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