Goodbye Three Jelly Moulds and a Wardrobe

It is with a heavy heart that I am announcing the closure of Three Jelly Moulds and a Wardrobe, my little vintage shop. The shop will close on Friday 31st August.

I have to be honest and share my reasons as my blog readers have been so instrumental in success of this shop. But sadly, this was not quite enough to make it feasible. To be completely frank, I have made hardly any money from the shop. Yes, I have had some sales, but after the costs of running the shop – hosting etc, time – hours spent photography and listing each individual item, along with purchasing the items in the first place. It adds up. A few months back the Royal Mail significantly increased their postage prices which was a killer for a shop carrying many heavy items. We all know that high postage costs puts off potential customers, so I was absorbing some of it in my profit. Therefore, there was really not much of a profit at all. Couple this with the personal pressure I put upon myself to do something well, I just cannot run the shop any longer. Small business is very tough anyway, but the practicalities of a heavy item vintage shop is just not that feasible for me right now.

All is not lost though. I have learnt an incredible amount through this short venture which will undoubtedly influence my future work. I have experience in e-commerce sites, small online businesses and the challenges of trying to promote a new venture from scratch. It was all very hard work and the lessons were great to learn. I might share some of these in the near future to help others.

I need to concentrate on the various other projects in my life right now, and sadly vintage homeware cannot be part of that at the moment. I am quite sad about that, but it is the way it has to be.

All present stock will be available until 31st August. There won’t be any further reductions, but after that date I will be reducing my stock in alternative ways.

Finally, a big thank you to everyone who has encourage me, and of course, purchased something from Three Jelly Moulds and a Wardrobe.

  1. This is a real shame but if it makes the best financial sense I guess it is for the best.

    I hope the experience helps you and wish you success in whatever your next venture is. x

  2. This is such a shame Elizabeth but I hope all the positives from it make your next ventures huge successes.

    I was planning a new business idea recently but postage costs put the idea to bed too. RM is so expensive & other companies don’t seem to have the reliability.

    Btw, we’re so pleased with the Super8 camera we got from TJMAW 🙂

  3. Hi Liz, sorry to hear you are closing your shop. Ihave just out an order in for some books; I hope you have a rush on and make some profit in the next week! Good luck with your ventures, Gx

  4. I shut my shop for very similar reasons, even just selling prints, I barely made any profit after printing, packaging etc especially when I was sending a lot of things out internationally too… people aren’t willing to pay a lot for something anymore and if you can’t mass produce something and ship it cheaply then the profit margins are so small. I think people underestimate how much time that you have to put into promoting and awareness of your shop too – its incredibly difficult to spend so much time on something and then feel like you’re getting barely any return from it.

    I think if you have the time and money to put into a small business to really get it going, thats great and the hard work will be rewarding in the end, but on top of working full time running a small online shop really wasn’t for me.

    In the end we all have to do whats right for us, so I think making this decision was very sensible and brave of you and you’ll do great in whatever it is that you set out to do, don’t worry about that! xxx

  5. I’m sorry it didn’t turn out like you hoped, but it looks like you have the attitude of a small business owner- lost the battle but not the war. I love that you’re going to keep pushing on and with a new vision. Thank you for sharing your journey with us.

  6. Three words lovely – onwards and upwards! As you said, you’ve learnt something from this and that will be passed on to future projects. Good luck chuck xx

  7. Oh lady… I know I tweeted you already but wanted to pop over here and say how sad I am to hear this. You’re one hell of an amazing lady… both to start such an amazing wee shop and then to be brave enough to make such a decision xx

  8. Sorry to hear that the venture didn’t work out but well done for trying. At least you tried and learned. I echo Lisa – “onwards and upwards”

  9. Hey chickie,

    I know I tweeted you but just wanted to add my voice to the chorus here and say that I’m sorry to hear you’re shutting up shop but like everyone says, it’s been a great experience and given you skills you can apply to your future career path as well as more evidence of your general awesomeness (in case anyone might need it).

    K x

  10. All I can say is good on you for trying. You did a good job but times are tough and running a business in this climate is bloody, bloody difficult. I’m sure greater things await, and that your creative and entrepreneurial spirit will take you far. Tons of love xx

  11. Hi, I’m really sorry to hear this, I know you worked really hard on it. It’s such a shame. I stopped selling vintage on Etsy for the same reasons, and honestly if I was paying any shop fees for my illustration stuff then I would have to close that too as it makes barely any money (which is why I have other jobs). I know how disappointing it is when you put so much work and energy in to something only to have to let it go (I’ve done it many times, it’s always sad) but I wish you much much success in your new projects! You are awesome and I know that you will do great things! 🙂

  12. You created such a nice little shop! So sad you’re closing…it’s not an easy decision. Like so many creative ideas it’s hard to make ends meet! Be proud of what you have achieved and what your capable of!

  13. I’m really sorry to hear that, but likewise – like many of the comments above – am full of admiration for you giving your venture a go (and have the gumption to know when the odds are stacked against you). I’m positive you have many wonderful and exciting projects around the corner, and I really look forward to seeing what they are.

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