One of the most commonly asked questions I receive when giving my Pinterest talks is ‘how do I use Pinterest to drive traffic to my blog (or website)?’
Of course, Pinterest is great for branding and building your presence as a blogger. And of course, Pinterest is fantastic for inspiration for your blog. But when it comes down to the nuts and bolts of it, us bloggers would like as many people as possible to read our blogs. We want the traffic.
Now, you might have heard that Pinterest is phenomenal for blog traffic. I for one do get a significant proportion of traffic coming from Pinterest to Rosalilium.
So let’s talk about how to drive traffic to your blog from Pinterest.
How To Drive Traffic To Your Blog From Pinterest
1. Optimise Your Images
I repeat this over and over again, but remember that Pinterest is a visual platform so you want to make sure you are providing the best possible images you can for your readers to pin onto their Pinterest boards and to draw the attention of people scrolling through Pinterest.
This means, using big, bright, clear photos in portrait aspect and try to add some text overlay that describes the pin the content it is linked to.
2. Get Descriptive
The longer, more detailed descriptions that go with the pins are much more effective. So when you add your own pins on Pinterest write a good description covering what it is in the image as well as the content in the blog post. This will help the pin show up in search results on Pinterest.
3. Write Something Helpful
Many pinners use Pinterest to find information, to discover new ways of doing things. So offer helpful and informative advice. It could be anything from a beauty tutorial to a recipe or even how to clean out your garage.
4. Write a List
The internet loves lists. Whether we like it or not, Buzzfeed has taken over the internet and people love a good list post.
5. Add Rich Pins
Check out my tutorial here, by adding rich pins you enable Pinterest to show extra branded information about a pin no matter who pins an image from your blog.
6. Use the Analytics
Hopefully you have converted to a business account (if not, do it! It’s free) so make use of the free analytics to see which pins from your blog are performing well. Build upon your analytics data to produce more content that will be popular on Pinterest.
7. Think Evergreen
Remember that content on Pinterest is evergreen. So think seasonally when create new content. Promote and pin older posts from your blog that would be relevant to upcoming trends, seasons and holidays. And most importantly, have a degree of patience … sometimes pins take a little while to take off and come back into circulation.
Hope that helps! Let me know if you have any questions.