Is There Any Point In Blogging Anymore?

Is there any point in blogging anymore

The blogosphere is so saturated now, why bother blogging anymore? It’s not like engagement is as high as those heady days of 2010-2013. Everyone and their dog (or cat, hamster, small child) has a blog these days, how can you possibly compete on the big level. I mean, so much effort goes into producing a high quality blog now … you need the big bright photos, the quirky and fun copy, if you have well-connected interwebs mates all the better, and of course those all important high social media stats are essential. Yep, blogging is big on effort, much lower on returns these days.

Why bother?

Is there any point in blogging anymore?

Let’s take it back a few years. Let’s start at the beginning.

Blogging, or weblogging as it was known, was an online diary form in the early days. More often than not the blogger was anonymous, and the emphasis was very much on the DIY, ‘real-life’ stories.

Blogging really gained momentum around 2010-2011 (or at least I joined the blogosphere properly then and noticed 2011 gathered some speed). There was a real buzz in the air.

There we were from all kind of backgrounds and locations, sharing our lives through different niches. It was raw, honest and exciting to see what other people got up to, what they wore, what they ate, how they decorate their homes. Finally we were able to read content that didn’t feel like it was feeding us this fake perfection ideal that magazine journalism and celebrity culture forced upon us. We had real glimpses into each other’s lives. We connected on that. We began to trust bloggers, we understood their opinions and what they were about, and it was inspiring.

At the time there were many journalists writing articles that blogging was a fad, it would never last, it would not stand up against print.

And then the magazines started closing down.

Businesses started to cotton on to the blogosphere. Savvy marketers recognised the value of trust and authenticity that bloggers had. They understood that there was an engaged audience much more likely to relate to a blogger than they would magazine journalist.

Blogger collaborations began to emerge. It was fraught with mishaps (although it still is) but there were some really interesting results.

Some blogs were now at a point where their monthly readership totally trounced the circulation of major magazines and newspapers.

Bloggers were in business.

Well, some bloggers were.

Fast forward to today.

Blogging has become big bucks for some. And as with all businesses certain ‘best practices’ prevail. This is great in terms of running a business, but possibly not so when it comes to creating.

Just last night I saw several tweets from my blogging peers that said (and I’m paraphrasing big time here) that they didn’t feel like they could keep up with blogging these days due to the expectation to have such ‘perfect’ photographs or follow the ‘perfect’ trends. The pressure to create perfection in our content is overwhelming.

Whether they are right in thinking that is neither here nor there, but there is a huge pressure to compete on perfection in order to gain the traction, readership and engagement we once had. It’s even more disheartening when much newer bloggers start a blog and grow much faster.

It’s got to the point where there’s almost a cookie-cutter formula to a well-read blog – white or marble backgrounds, peonies, cupcakes, macarons… etc. etc. (possibly over-exaggerating some cliches, but you know!).

There’s almost, and dear I say it, a trend towards the younger bloggers as well.

I mean, it makes sense that when we live in a youth-obsessed culture that we will gravitate towards younger looking bloggers. It also follows that in a perfection-obsessed culture we will also return to blogs that leave us with an aspirational taste in our mouth.

And here we have now arrived at a full circle, we might not be buying the magazines, but we sure are consuming the same content. It’s just online now.

I now read such similar content on blogs today as I read in magazines 10-15 years ago, that it’s almost as if blogging never happened.

Where are the real stories? Where are the real outfits? Where are the real adventures in the kitchen? Where are the mistakes, mishaps, wonky lipstick and frizzy hair? Where are the slightly over-sharing posts that were written for the purpose of connecting with likeminded people and not to gain traffic?

blogging chat

Is there any point in blogging anymore?

Actually, yes there is.

Sure, there are super-famous bloggers now who earn squillions of cash-money. Yes, there are bloggers who now run their websites as businesses. And absolutely, there are some bloggers who have sanitised their content for mainstream consumption.

But that doesn’t mean you have to. It doesn’t mean no-one will read your blog. It doesn’t mean you won’t be successful. And it doesn’t mean you don’t have something of value to share with the world.

Let’s be real here. How often do you go online and seek out new blogs? How often do you comment and engage with other bloggers? How often are you creating new content to engage your audience? And how much are you communicating with your readers where they like to communicate?

The last point is particularly pertinent. I have found more and more my audience are responding to my blogs posts not in my comments section (sadly, I liked it all grouped together there) but are chatting to me on Twitter, or leaving a comment on my Facebook page, or even popping me a private email.

As the usage of social media increased along with the proliferation of tablets and smartphones (and hello 4G!) how people use the internet has dramatically changed. They are no longer just sitting at a desktop or laptop computer. They are now reading on the bus, grabbing five minutes to scroll as they stroll down the street, or hell…they’re even having a gander while they’re on the loo!

People aren’t always able to comment on the go. Sometimes they might not feel it’s even worth commenting anymore.

Yes, there is more to choose from in the blogosphere. And yes it is very unfair how certain organisations promote the same bloggers over and over again without giving smaller blogs a fair shout-out (I’m looking at you Bloglovin).

But this has been the same in all the creative industries for yonks!

I trained in the creative arts from a young age. I know firsthand just how bloody unfair it can be. I’ve seen just how much it’s about who you know, luck and a little bit of talent rather than being the very best in your field.

If you want to be at the top of blogging, good for you. Just don’t give up! If you’re not an overnight success, nevermind. But you could be a slow burner, and they’re generally the better of the two.

If you’re blogging to connect with people, keep reaching out and find your tribe.

If you’re blogging to flex your creative muscles, again, keep going and find others like you.

And if you really think that there are smaller blogs that deserve more attention then get yourself onto your proverbial rooftop and goddamn shout about them!

Because the blogosphere will be a much more exciting place to be if we all share the blog love and give some recognition to ALL that deserve it (not just the lucky ones).

So … over to you… what are your thoughts on whether it’s worth blogging these days?



  1. A great article with some thoughts on blogging very similar to my own. I’ve been blogging on Splodz Blogz for nearly seven years, and before that elsewhere. My blogging has always been a diary – articles that include my thoughts, feelings, mistakes. I’m 34 and often feel very old when reading other blogs, and like I have no idea what I’m doing here even though i have lots of experience. I don’t bake, don’t know how to apply makeup or put my hair up, and couldn’t possibly write a tutorial. Splodz Blogz has evolved, for sure, and I do like the clean look with big bright photos, but no marble background just yet…maybe I should get a new theme!

    I’d love to be one of those “successful bloggers” so I just keep writing, keep taking photos of my life, and now also making videos, something I’m probably hugely late to the party for but something I feel I want to try. I would love more engagement, more comments, more subscribers, more shares, but I do know I have found a great group of people through my blog and I love that.

    I enjoy writing and creating content. I think I will always be one of those “old fashioned” bloggers who writes about life warts and all, hoping to inspire or share nice things in the process.

    1. Zoe! Having watched your first vlog last week I have to say I think you have loads to share. There is definitely space for something other than the younger marble background obsessed crowd (as lovely as that is) for older bloggers with varying interests.

  2. Great post. I first blogged my honeymoon 10 years ago and now just blog what I can. I look around and see all the beautifully designed blogs with immaculate pictures and think “what have I got to offer?” But even if it’s just me reading it, that’s fine by me. It’s my record and my dodgy photos. I don’t have a niche. I don’t have time to devote to building it up, but it’s there should anyone stumble upon it.

  3. Great post.
    I have been blowing since 2011 .
    There are many beautiful blogs out there .
    I used to be bothered about comments but long as I read it then that is all that matter s
    I blog for me

  4. Sure has changed! I’ve been blogging since 2002 and the differences between what blogging was then and what it’s like now are vast. It used to be more of a diary, more about honesty, fewer pictures and definitely not about sharing how “perfect” your life is. It was never about promoting brands or making a few pennies with skimlinks. In a way, it’s gotten better in that it’s so much more professional as a hobby, there are more options, it’s taken more seriously and it’s possible to turn it in to a career. I love that there are events and conferences around blogging and it’s a great way to meet people. I think as long as you don’t get too swept up in the perfecting of it all, like you said, having the creative outlet and the space to build a network with the occasional opportunity to make a bit of cash is definitely worth it as long as you remember why you’re doing it in the first place.

  5. “If you’re blogging to flex your creative muscles, again keep going and find others like you.” – just this all over. I just enjoy having something enjoyable to do that others might enjoy to. All I would like is for my witterings to bring some for of entertainment to people – a little smile to their lips – and that’s it. I don’t want to inform, that’s just not me, I don’t want to review things or collaborate with brands, I just want to tell funny stories about my hamster.

    Love this posts! I really needed to read that!

  6. I must admit, as a new blogger, the opening to this post disheartened me a little but by the end of it I felt motivated and encouraged to just have fun with it. Granted it would be nice to have a few views here and there but ultimately, I enjoy writing and want to be able to look back at my blog in the future and remember all the cool stuff I did. My pictures aren’t perfect but I’m proud of what I’ve created so far and that should be all that matters. Do what you enjoy to make yourself happy and if other people like it, great. If not then don’t worry. Nobody should be doing things with the sole intention to impress others. Great post. B x

  7. I miss the olden days….

    Before comment rings, before every other post was branded. When you read for love not for stats…

    But blogging is also an amazing way to work from home and the opportunities have been amazing.

    Can there be a blend?

    But choice? If we could return to the days of just writing stories and reading about people’s lives over branded content – then yes please.

    But I reckon some of us old timers can keep up with the kids 🙂

  8. Blogging here since 2009 and I think there is a degree of saturation and a need to work out what the next wave of blogging looks like for the more mature blogs – I’m currently struggling with the balance between squeezing the writing in (as I’ve always done) and the pressure to do more on social media, probably need to get back to basics and just write

  9. Yes, yes and yes to all of this! It’s like you’ve taken all my thoughts straight out of my head. I’m in my early 40s, blogging since 2011 and still sharing real life stories of family life – some of them negative, some of them funny, absolutely none of them sanitised. I refuse to fit in with the cliched photos because my blog is all about the writing. But, yes, I sometimes feel like I’ve had my day – it is the newer (and younger) bloggers who are more popular now – and their blogs are a bit too pretty (and dare I say fake). I don’t fit in with that.
    BUT I still enjoy blogging, I still blog for the same reasons I did at the start and I do still have some dedicated readers. Being the prettiest blogger on the block is not for me. There should be room for all of us out there!

  10. As a new blogger, I really appreciated this. I can look at all the picture perfect blogs out there and know that is not me but still, it is hard not to compare yourself. And bloggers do seem very young, for the most part in their early twenties. And I am…not. I liked what you said about blogging to flex your creative muscles. I enjoy my personal challenge of trying to do a bit better. If someone reads it that makes me happy, but in the end I am doing this because I enjoy it. I found this post encouraging.

  11. Wow. Great post. I’ve been blogging for ten years and while I still use it as a diary and a rant space its also used for the odd review too (if I get lucky) its still a hobby and I still enjoy it. I even started a second blog recently for my other hobby…

    Anyway, thanks for writing this, nice to find a new blog (via a twitter rt)

  12. Blogging has evolved, just like use of the Internet in general. No doubt it will evolve again. It’s certainly changed a lot since I start (over half my lifetime ago!) but that’s not necessarily a bad thing.

  13. I am soooo pleased I am not new to blogging as would probably never do thanks to all you have mentioned above, so hard to keep up with everything, but I love it. Have been around since 2009 and blogging back then and now is very different. I wish people spent more time reading posts and commenting as in the old days, but then get it that many comment on my social media channels instead. A fab post!

    1. Thank you Mirka. It really must be daunting to start a blog these days. But at the same time, at least we don’t get looked at like weirdos when we tell people we’re bloggers!

  14. Read this post after Jane shared it and I have to say, you’re spot on. The blogging world has changed so much and you could argue that it’s slightly morphed into the glossy media world that it was once so different to. I don’t think the change is all that bad though and I definitely think there is still room for those blogs that aren’t shiny and glossy and instead are filled with amazingly written thoughtful words. I like both types of blog 🙂

  15. Great post.
    I go through phases of thinking there is just no point blogging any more. That I am not witty enough or cool enough and then I remember that I love writing my blog. Even if it is disappointing to see others, newer bloggers gaining recognition I wish I had!

    But I do find myself thinking ‘I can’t blog that, the pictures are shit’ or that no-one will be interested as I’m not wearing a super fashionable outfit.

    One of the things I know I need to do is comment more. I can’t write posts and expect people to comment on my stuff if I am not doing the same. But I agree that a lot of the time I do comment through Twitter or Instagram because it’s easier than doing it through my phone.

  16. I love the community I have met through blogging and don’t want to stop because I enjoy writing and reading (though this past month or so I have been doing both less due to some personal stuff). I enjoy reading a variety of voices and personally connect more to blogs where they feel personal rather than the more airbrushed sanitised blogs which feel like they have no soul. I don’t always see the point in those for me. I get how they can be businesses but they don’t necessarily feel like blogs. I am hoping to get back into my blogging groove when my life chills out a bit and then maybe move more towards a semi-regular schedule of writing about something that means something to me again.

  17. I used to really stress over stats figures comments and now I don’t over any of these things… I used to on times force posts rather than not put one out there. I don’t do any of those things anymore I write when I want to and never check my stats, excellent post and you have so hit the nail on the head xx

  18. Blogging has changed so much in the last five years. I think it’s great that people are choosing to make a living from it (and a good one too!) but actually I can’t help but think that some become a victim of their own success when their professional head makes their blog a bit too picture perfect if that makes sense? I can’t help but think that it is becoming over saturated though and that actually we’re heading towards a whole new wave of blogging. What kind I don’t know! I’m just happy to blog away in my own little bubble as I always have!

  19. I’ve been thinking a lot about this topic lately, as I’ve seen several bloggers discuss it, and I’m with you. Blogging is most definitely NOT dead!! It’s just changing as the media landscape changes.

  20. I agree, I think blogging is pretty over saturated now but I don’t necessarily think it’s a bad thing. To me it just seems like more and more people are discovering the great things about keeping a blog and just going for it, rather than trying to make a fast buck. Call me naive but that’s the impression I get! I don’t think blogging cliches (marble tables, macarons, peonies, etc.) necessarily mean people are trying to fit in to appeal to brands. For me, I genuinely like that aesthetic (I agree, th aspirational taste is a thing!) and we are all inspired by the blogs we read. Lastly I think we should be wary of writing off big bloggers as the lucky ones. The bigger blogs I read have all been around for several years and the bloggers behind them may not be the most gifted writers but it is clear how much time and energy they have invested in their blogs over the years. I can think of more blogs like that than overnight successes to be honest!

  21. Exactly what I have been asking myself for the last few months……and is still in the back of my mind. I’ve gone back to remind myself why I started blogging, which was to work towards a specific goal. The goal was to always try and make my blog more than a hobby, but as you say that is harder now than it was a couple of years ago. I’m not going to make a rash decision and as long as I’m still enjoy blogging I’m going to keep working towards my original goal.

    I have to also remember the positives that I’ve gained. There is such a great community and I’ve met lots of people that I wouldn’t have otherwise. Some have even become more than blogging buddies. I’ve also improved my photography skills and that has developed into a wonderful hobby in its own right.

    I also feel the pressure, from the community, to be regularly on social media. Over the last year, due to living life, I’ve had less time for social media, and usually have a couple of catch ups every day. When I feel I think I’m missing out I have to remind myself that a lot of the content I read so scheduled and everyone is not online all the time either.


  22. Ah this was really what I needed to read. I have had an on again off again relationship with blogging for about 6 years. I am fairly sure I fit firmly into the “crap blogger” mould in so many cliched ways! I didn’t really know what I was “doing” when I started and to be honest I still don’t… I have no idea how to move away from my dire blogger template, I am not sure I actually like my blog name (it has a backstory which is no longer relevant to my life!) and I feel like I’ve lost my way a bit. It reminds me of when I learnt Piano as a 12 year old – I wasn’t very good at it, so I didn’t practice, so I didn’t get better, so I got frustrated, so I stopped…
    I’ve been humming and ha-ing because I love writing and I miss it, but I’m also a very private person and don’t like putting myself “out there” too much. It’s a fine balance. I’ve been debating starting from scratch with a new blog and writing as a hobby when an idea strikes me, and reading this has reminded me that (like piano practice) I need to actually make the time for a hobby, not just expect it to happen magically. Thank you!

  23. Really enjoyed this post actually, after I initially looked at the title with outrage haha!

    I think while blogging has gotten bigger, the blogger community is (mostly) so so nice and encouraging, and to see people reblogging other’s posts and commenting on their favourite blogs is absolutely lovely.

    I blog for a little hobby, not ever expecting my blog to go anywhere major, but as long as I keep enjoying it, I’ll keep on blogging.

    Also, I’m perpetually bad for reading blogs on my phone and not being able to comment even though I may feel really passionate about the subject, so thank you for reminding me to fix that!

  24. I was at this stage about a year ago I would say and when I asked myself the question – the answer was always yes – but it was the why that took me a bit longer to figure out and essentially the why to keep blogging was because I still love it. I think enjoying it is such an important factor with blogging and if you don’t enjoy it then eventually it starts to show. I’m not the best or the most popular but I’m still here when a lot of other bloggers I know aren’t and that is enough for me. Now I schedule my posts well ahead of time, share exactly what I want and just enjoy myself and people seem to like that more than when I was trying really hard and not enjoying myself.

  25. Really interesting piece. I do think that you are right in that many popular blogs are now like magazines with a variety of content, but for me this is exactly an evolution that I feel works so well for everyone. I’ve been blogging for a few years and remember when there was a viewpoint that if you didn’t have a niche topic you wouldn’t have a chance. Now we can write about the things that interest us in all their multi-faceted glory! Yes, it’s really hard and sometimes demotivating to know you just don’t have the time to compete with the perfect professionally taken photography and daily posters, but again, we all find our space. I’ve been considering stopping blogging myself, just through lack of time to make it what I want it to be, but for right now I still love it too much to let go!

  26. I so enjoyed reading this post as this sums up exactly how I have been feeling recently. Now I try to remember why I started and be true to myself. Much more fun these days. So nice to read this from bloggers who I really respect x

  27. I just carry on blogging and ignore the rest around me! I find in my bubble I still see my blog as kind of a virtual diary, I still write for me – sure there’s now posts that are more polished than a ‘dear diary’ but I still try and maintain what I am and hope that my readers still enjoy following my journey

  28. Elizabeth, this is SUCH a brilliant post! It’s so easy I think to get dejected about your blog when there are so many out there to read and so many new ones starting every single day.

    Comparison is only human but gosh it doesn’t half hurt, especially when you’re a blogger and feel that perhaps for some reason you’re not doing so well.

    I find, that when I just concentrate on creating the posts I want to, the ones that I just have to write, the ones that leap from my fingers, good things happen.

    However, saying that, I would still absolutely blog even if I had only one reader popping by to read my words. Blogging has not only changed my life, it has changed me as a person, and that is more than incentive enough to keep me going at it, even if I’m not quite making the mega bucks, yet. 😉 x

    P.S Totally agree with you on the comment side of things too. I would say 80-90 per cent of reader interactions comes via social media now not comments.

  29. What a great post – and such an interesting collection of comments too! I’ve long had a love-hate relationship with blogging, feeling lots of self-imposed pressure to do things in a certain way. I’ve wanted to make more of my blog, but have to juggle that with work and kids, so it’s slipped, again and again. And yet I’m still here, six years after pressing publish on my first post so there’s definitely something keeping me going.

    I do think that blogging has changed so much. I like that it seems to be taken more seriously as a career option, and that, even for those of us with small blogs, there are opportunities out there for collaborations with brands etc. What I really don’t like are the kind of blogs where it seems that EVERY post is sponsored, or working with a brand – they feel rather disingenuous – rather like one big advertisement. Which is one of the reasons I stopped reading many women’s magazines! I also find that, perhaps due to the saturation of the market, many blogs are somewhat homogenous – the aesthetic is very similar across many blogs (and IG accounts, actually) which makes me wonder how authentic they are. Perhaps I’m being overly cynical…

    What I’ve found really interesting is that the more personal posts that I’ve been writing recently have got the most interaction and response. So, perhaps, in my little blogging world anyway, a return to the honest posts about real life is very welcome. In many ways, it will be really interesting to see what happens next with blogging. For me, being true to myself is the key metric to measure. Does it feel authentic? Is this what I really think/feel/do? Then it’s ok.

  30. A really good question. I think there’s a place for the pro-bloggers and for those who blog just to keep sane, like me. Tricky bit is when those who start off blogging for fun start thinking they can make a living out of it. This is harder than those blog posts telling you how you can do so make out.
    If you write from the heart then you’ll develop a following, readers who want you to write more and support you through tough times, as has happened to me. And if you want to write from.the heart because it’s a way of expressing yourself, as oppose to crying into your cereal each morning or talking to yourself in supermarkets, then yes, there is a point in blogging.
    Oh, and ignore those posts saying ’17 ways why your blog is failing’ – if it’s your creative outlet and you’re writing from the heart, it ain’t failing.

  31. Just as the others above have said, such an awesome post. I can’t believe how much things have changed since I started in 2010, and I’m glad to know I’m not the only one getting reduced commenting! Although my blog is a big part of my business I do still try and find a balance with the content, but perhaps you’ve reminded me a little bit to keep up the personal posts, even if I don’t get the engagement I used to. As someone ‘the wrong side of 30’ I completely get what you mean about the younger ones, but thankfully I think my readers have grown up with me over the last 5 years 🙂

  32. Cracking post as always Elizabeth. I think blogging has become so empowering for so many of us and it’s brought an equality back to the workforce for working mums especially. With the emergence of blogging as businesses and a career I suppose naturally people want to create the most slick of blogs and there’s nothing wrong with that but when you lose authenticity and honesty, that’s when you lose somewhat. It’s that much-needed emotion on screen that with any media, keeps readers returning. I agree some might feel the pressure but create picture perfect posts or be styled immaculately but I wonder if this more style-centric. I simply choose to do my own thing and feel confident in my own voice and hope others do too- there’s room for us all and the 30 plus market is so coveted too as you know so there couldn’t be a better time to blog for we kick-ass 30 somethings x

  33. You obviously missed my post on my failed attempt at being creative and making oreo tennis balls this summer! Loved that because it really was a bit of a disaster. That’s why I don’t do many food posts (or craft ones!).

    Great post Elizabeth, and something that a lot of people have been questionning over the last year.

    I’ve been going since 2012 and the reason why I started (to diarise what we got up to for future reference and family) is still there. Yes there’s the occasional perk, and yes I want to improve my blog’s look and my photography – blogging’s also like a personal challenge for me – increasing my knowledge and skills and finding a new hobby that I wouldn’t have done without it.

    I didn’t really read blogs beforehand although I was involved with forums so used to communities online, so didn’t know about the blogging community, and certainly didn’t know that reviews and sponsored posts existed.

    What surprises me now is the number of bloggers who start their blogs because they’re already so much more aware of these benefits, and that’s their start point. They’re already savvy on the social media and quite often blast away so fast and way ahead of us plodders writing for ourselves. But I’m happy with what I put out there, I enjoy it, it’s a great record for me, and N in the future and I love how I have a few real life colleagues, friends etc who surprise me when they say they drop in and out and love my blog.

    I’m hoping that now N has started school I can still find things I want to write about, and that I will still want to keep my blog going in the way I want to do it….as well as other people wanting to read it.

  34. Love this post! You’ve summed up how I’ve been feeling about my blog the last year or so. I started my first blog in 2009 and loved that there were no rules. Now, everyone and their grandma has 101 tips on making a successful blog.

    I think the genuine bloggers are still out there, just harder to find amongst the noise. SO many blogs are business/brand related now. When you’re blogging as a business (especially to market a business) it makes sense that the blog isn’t just a diary anymore.

    And because of the success of blogs I think a lot of people have been discouraged. Before, blogging could be a fun experiment. Now we’re like kids growing up to realise our sketches look pretty crap next to the Mona Lisa. Everyone’s overthinking it. It’s hard to be real when that’s the case.

  35. Brilliant post. Found it through the #TotsGoodReads, and I have to say I agree. There are blogs out there that are just like magazines used to be. But I still love reading the ‘real’ blogs, the blogs from mums who have had a hard day. I love reading new blogs and learning about the people behind them. Sharing the love is really important and I’ve even started sharing six of my favourite posts of the week every Sunday to try and help other bloggers get exposure. 🙂

  36. This is a very refreshing read! I remember the blogosphere back in 2010-2011 – it felt a bit like a secret club back then! It’s definitely changed and I definitely think it’s still worth blogging.

    Agree with you that the engagement still happens, just in different places now.

    Think ultimately I write my blog for me – I just really enjoy sitting down and journaling about something. Anything more than that is an added bonus!

  37. I’m coming over from Catherine’s (Not Dressed as Lamb) post. I really enjoyed reading your post and the comments.

    I’ve been blogging since 2009, and blogs were very different back then – definitely a lot less polished and some felt “more real.” I have taken long(ish) blogging breaks over the years and tried to figure out where I fit all in (and in a way I don’t, but that’s okay).

    But in the end, I have found that blogging is definitely enriching my life (so many things I would have never tried were it not for my blog!). I’ve met one of my best friends through blogging, and I’ve cultivated friendships with other bloggers for over six years now. When I look at what blogs I read today, there is a HUGE variety (much bigger than when I first started), and I think that’s great. I enjoy the very polished blogs, but I also love the ones that feel “more real” (often I love them more). For me the answer right now is to write a blog I’d love to read.

  38. I love this post so much. Yes to creating “relatable” instead of aspirational content. Yes to promoting smaller bloggers who are actually creating good content.

  39. This was such an insightful post! You did a great job of breaking down how blogging has changed over the years. What frustrates me about blogging is that it has become a high school like popularity contest. Suddenly it seems like brands or readers don’t take you seriously unless you have hundreds of thousands of followers. To me it doesn’t matter how many comments, likes, or shares a blogger gets, all that matters to me is that the content is good. I focus on creating dope content & if people like it/read it then so be it. I can’t stress myself out over stats.

  40. I’ve been blogging since 2011 & I also had a moment recently where I wondered whether or not to carry on as Instagram & other social media have become a new way to share in a quicker format. But I’ve also realised I still enjoy blogging for myself and will definitely continue! I agree with you on social media commenting now being an easier method than blog commenting too. (It’s a shame blogs aren’t more mobile friendly as even writing this comment on a train commute has been tricky!)

  41. I think you struck a chord, with the amount of comments on here!! I’ve been blogging since 2005 (10.5 years!!) And it has changed vastly! I still enjoy it and whilst comparison to the millions of blogs out there can make you feel down, I think the kindness and support of the blogging community will survive it!!
    I have no other social media so the comment box is my only way of showing my appreciation and I think I do do that. I only get disheartened when I support someone’s blog for a long time with comments etc and they never once return a visit, that can feel sad. I’ll get over it!
    But, blogging constantly is a wonderful way of keeping me thinking and writing. My blog is very much diary-like st times and I like a good waffle. Plus I have fluffy hair, never wear make-up, have a messy blog layout and write too much and yet I have readers so I’m grateful for their support!! X

  42. I suppose that depends on why you started your blog in the first place. If you started your blog to work from home and earn extra money and that is not working for you then yes it maybe is time to give up.
    If like me you started your blog to leave behind for your children and grandchildren to remember you by in much the same way as my grandparents left a b&w photo album then no point in giving up. I blog the daft things we do, like granddad climbing into the play tunnel and amusing the twins, or going blackberry picking, or doing some baking, memories that we share, times we have fun together etc. No point in me stopping blogging as my blog still does what it intended to do. More grandchildren have come along so more memories to share.
    I agree we are usually all to busy writing our own to comment on others but I get a lot of views and have a bounce rate of less than 20% so all is good in my world.

  43. What a wonderfully crafted piece.

    I think you speak for many who have come to this trajectory about whether it’s worth continuing when it seems blogging is for the young ones.

    I must admit, I am guilty of a marble background, seeking perfection, and falling into the cookie cutter trap. Becuase if I look like the rest, all the followers will flock, as that’s what they want to see, right?

    But I’m reading a book called Big Magic at the moment, and it has really restored my faith in creating just for the sake of it. Creating because it feeds your soul, interests you and helps you express yourself.

    I don’t care about numbers any more. It sucks the joy out of it. I blog because it makes me happy. And do I not see the quote “do more of what makes you happy” strewn around the internet every day? Well, I’m doing just that, regardless of numbers, perfection and age. I really yearn for a return to what blogging used to be, so thank you for writing this as a reminder to me to keep being my perfectly imperfect 30 year old self.

  44. A well written post and interesting comments. I have read blogs for years for many of the reasons stated above, particularly because they felt more personal or offered more original ideas than some magazines. I started my own blog earlier this year as part of my turning 50 challenge. I like to write and wanted a reason to practice, I wanted to learn some coding and how my camera functions. I’ve always liked doing stuff around the home in my free time and thinking through ideas so a blog seemed a great way to pull it all together. When I look at other blogs out there and their social media following, the beautiful design and posts, it is hard not to feel overwhelmed. I remind myself that “Rome wasn’t built in a day” and keep trying to improve all round. I came across this post via Pinterest at just the right time!

  45. Hello Elizabeth,

    I enjoyed reading your article; it was well thought out and sincere. I manage two blogs, one for classic music and movie reviews/discovery, and the other for my own photography. I have to say that sometimes I feel very discouraged sometimes. However, at the same time, I know the work I do on both my blogs are extremely important. But, I think in general, we underestimate just how much goes in to blogging (even if your doing it to “journal your experiences”). It’s not just about competition; it’s also about being mindful of copyrights; being focused and clear on every post; having the responsibility to research what your writing about; understanding that there is some level of responsibility as a blogger (regardless of your subject matter).

    The other side to this is also is that, we have to come to terms with 2 undeniable facts! The first is, YouTube has taken away a lot of people that could have otherwise been our blog followers. Even before blogging, I remember back in the day organizations like RIFF would have huge campaigns to get people to read more; the average person just had no desire to read (other than the newspaper). Now, most of us have so many worries in our lives, it’s just easier to just get your quick news from a YouTube video. And lastly, It is very hard to promote yourself on social media like Facebook; because most group admins see any blog post as spam. Which bothers the hell out of me, because if you have important information to share, it’s harder to get people to see it, because of the perception of what they think your post is. 🙁

  46. This is a really interesting post and a topic I have been thinking about a lot since the new year. When I started blogging, almost 7 years ago. It was so new, I had no idea what I was doing and I just did what I liked with no real reason or plan. It was unstructured but it also allowed a lot more interaction between bloggers, more community. I miss that. I feel like today we have advanced in so many ways – better photos, more respect in the writing community, some awesome opportunities – but we have also lost that connectedness that I loved back then. – Katy

  47. I am currently feeling some relief finding this post having literally just realised the bloggerverse is gone and my bloggersphere is dead. I started blogging back in 2005 when I had just left high school and started my very first job (usually posting at work because I was bored and blogging and reading other blogs was much more interesting). Over time I have dropped it and picked it up again. Only to drop it again when life got too busy or I moved onto new things… That’s me – I get bored quite easily.

    But today I had a realisation just how much I miss that anonymous world. I can never truly write what I think or how I feel on Facebook because I fear too much judgement from those ‘friends’ and I worry when no one comments on a status update… perhaps I just overshared too much or went a bit too deep. Nothing the delete button can’t fix.

    Anyway after regaining access to my old blogs and discovering all my fun widgets no longer work and googling I discovered blogging doesn’t really exist in it’s old form. But I want it to and I think I might of started a revolution with my old blog friends wanting to start up again… we’ll see where this goes I guess! I’m off to try find a blog platform that still works.

  48. I recognise this problem, As a 40-something about to start a blog (it’s been built and drafted, just not public yet) I’m nervous about my inability to compete with the glossy flatlays and what seems to be a clique in my chosen area. I’m sure I have a niche (I know,easy to say!) but my photos won’t be polished and I’m also not interested in the high cost design objects because it’s fashion. I’m not looking to make money, just want to do it for me and if people read it then all well and good 🙂 I’m looking for design on a budget and I’m not sure that will “sit” right with some of the competition out there. But I’m determined to try it out and see how I get on. I can only try, right?!

  49. Thank you so much for writing this post, Elizabeth! I just found it in a google search titled “what if I don’t want to be a blogger anymore”. Yap, I was feeling pretty low. But your post helped me remember why I keep doing it after 10 years. I’m just going to put away that perfectionism and anxiety for having to write the perfect post, and just write and share my point of view, just like in the old days. I miss so much that time! The blogosphere was so peaceful and a magical world. I miss it!
    Thank you one more time.
    Big hug,
    Tânia Sequinho

  50. I’m shocked you wrote this in 2015 already! I actually stopped blogging in 2014, not because I didn’t like blogging anymore, but because I was busy doing some other things (first job, etc. etc.). Now I wanted to come back to blogging and I was pretty sad, how everything changed. Most of the bloggers that I followed really disappeared, others that are still running have no “real content” anymore.

    I feel it exactly as you said: blogging was different than the magazines, because you saw the real people with the everyday stories. When I check the blog feed now, there is not much left from that unfortunately.
    (Let’s hope I am wrong and I can find some new blogs) 🙂


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