Next up in my mini series on using Pinterest I thought I would share with you some of the best practice I’ve learned for using the platform as a blogger.
If, like me, you originally joined Pinterest for purely personal gratification it can be a slight shift in thinking. Or at least, an addition to your approach on Pinterest.
So this post is from the perspective of a blogger. How can we harness our skills as bloggers to use Pinterest for inspiration, connection and most importantly (for the majority of bloggers) drive traffic back to our websites?
Pinterest Best Practice for Bloggers
1. Optimise your images
Make at least one image on each blog posts Pinterest-friendly. That is, a vertical (portrait) image that clearly communicates what the post is about. If possible, and appropriate, add some text that describes the image (this encourages a lot more clickthroughs)
2. Use the ALT Text on your images
When you add your images to your blog post you can add an ALT text which will help populate the description field on Pinterest whenever anyone pins that image.
3. Pin your own images
Pin your best image from each blog post as and when you publish. This helps get your content in front of your audience as well as adds you pin to the Pinterst fold.
4. Think about flow
It can be very tempting to go on a pinning frenzy and pin ALL the pretty stuff. But do think about flow when pinning. That is, from your followers perspectives are you taking up their whole feed? By popping in on a regular basis to pin a little and often is much more effective.
5. Broaden your boards
Think beyond your niche and think in terms of aesthetics. If you’re a beauty blogger move beyond boards on nail art, make up looks and skincare. Find your style and aesthetic and create complementary boards. You could create a Pinterest profile including interior styles, travel destinations, DIYs and more.
6. Get descriptive!
Pinterest works off search rather than algorithm. So the more details you add to your descriptions for each pin the more likely it to display in search results.
7. Use rich pins
A rather snazzy feature of Pinterest is the rich pins. There are 5 different rich pins to choose from. You simply pick one, grab the code and add it to the backend of your website. This lets Pinterest pull extra information from your content which helps to highlight your Pins.
8. Business accounts
As a blogger you can change your personal account to a business one. This is gives you access to lots of extras including statistics on your pins and the images people are pinning from your blog.
9. Verify your blog
Again, another piece of code but a must-have for a blogger. By verifying your blog you get a lovely little tick next to your Pinterest profile name. Details here.
10. Don’t spam
Be a thoughtful pinner. Do share your own content and be generous share others pins. But do refrain from getting to spammy. E.g. you don’t need to add every single photo from every single blog post. And please don’t join group boards just to inundate them with your own pins.
11. Don’t use hashtags
They don’t work. Detailed descriptions are the way to help your pins show up in a wider cross-section of Pinterest searches.
12. Do add the Pin It button
You can find the code at the Pinterest Help Centre here. This will create a ‘Pin It’ hover button over all the images on your blog, encouraging your readers to add your image, and thus link to your blog post, to their own Pinterest boards.
Finally, it’s worth remembering that Pinterest aims to be a search and discovery tool. That is, it’s more of a Google than a Facebook. It’s less for building connections (although that does happen as well) and more for providing value to help users discover your fantastic content. And that is essentially what bloggers are looking for.
Are you using Pinterest as a blogger? How do you find it?
Psst…. you can find me on Pinterest here.