Pinterest: Best Practice for Bloggers

Pinterest Best Practice for Bloggers

Next up in my mini series on using Pinterest I thought I would share with you some of the best practice I’ve learned for using the platform as a blogger.

If, like me, you originally joined Pinterest for purely personal gratification it can be a slight shift in thinking. Or at least, an addition to your approach on Pinterest.

So this post is from the perspective of a blogger. How can we harness our skills as bloggers to use Pinterest for inspiration, connection and most importantly (for the majority of bloggers) drive traffic back to our websites?

 Pinterest Best Practice for Bloggers

1. Optimise your images

Make at least one image on each blog posts Pinterest-friendly. That is, a vertical (portrait) image that clearly communicates what the post is about. If possible, and appropriate, add some text that describes the image (this encourages a lot more clickthroughs)

2. Use the ALT Text on your images

When you add your images to your blog post you can add an ALT text which will help populate the description field on Pinterest whenever anyone pins that image.

3. Pin your own images

Pin your best image from each blog post as and when you publish. This helps get your content in front of your audience as well as adds you pin to the Pinterst fold.

4. Think about flow

It can be very tempting to go on a pinning frenzy and pin ALL the pretty stuff. But do think about flow when pinning. That is, from your followers perspectives are you taking up their whole feed? By popping in on a regular basis to pin a little and often is much more effective.

5. Broaden your boards

Think beyond your niche and think in terms of aesthetics. If you’re a beauty blogger move beyond boards on nail art, make up looks and skincare. Find your style and aesthetic and create complementary boards. You could create a Pinterest profile including interior styles, travel destinations, DIYs and more.

6. Get descriptive!

Pinterest works off search rather than algorithm. So the more details you add to your descriptions for each pin the more likely it to display in search results.

7. Use rich pins

A rather snazzy feature of Pinterest is the rich pins. There are 5 different rich pins to choose from. You simply pick one, grab the code and add it to the backend of your website. This lets Pinterest pull extra information from your content which helps to highlight your Pins.

8. Business accounts

As a blogger you can change your personal account to a business one. This is gives you access to lots of extras including statistics on your pins and the images people are pinning from your blog.

9. Verify your blog

Again, another piece of code but a must-have for a blogger. By verifying your blog you get a lovely little tick next to your Pinterest profile name. Details here.

10. Don’t spam

Be a thoughtful pinner. Do share your own content and be generous share others pins. But do refrain from getting to spammy. E.g. you don’t need to add every single photo from every single blog post. And please don’t join group boards just to inundate them with your own pins.

11. Don’t use hashtags

They don’t work. Detailed descriptions are the way to help your pins show up in a wider cross-section of Pinterest searches.

12. Do add the Pin It button

You can find the code at the Pinterest Help Centre here. This will create a ‘Pin It’ hover button over all the images on your blog, encouraging your readers to add your image, and thus link to your blog post, to their own Pinterest boards.


Finally, it’s worth remembering that Pinterest aims to be a search and discovery tool. That is, it’s more of a Google than a Facebook. It’s less for building connections (although that does happen as well) and more for providing value to help users discover your fantastic content. And that is essentially what bloggers are looking for.

Are you using Pinterest as a blogger? How do you find it?

Psst…. you can find me on Pinterest here.

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9 Comments

  1. lauren
    9 June 2015 / 11:19 am

    Hopefully will be one of the things I sort out/add during the Summer to my blog! Needs a huge proper make over and I want to try do this a bit more as well!
    Lauren // xxx

    • Elizabeth
      Author
      9 June 2015 / 5:09 pm

      That’s great Lauren. Good luck with the Summer blog make-over!

  2. 9 June 2015 / 4:53 pm

    Thanks for this post – I’ve been on Pinterest for ages now, but never really got to grips with using it properly as a blogger. This post is so useful!!

    • Elizabeth
      Author
      9 June 2015 / 5:09 pm

      Hoorah! Glad to hear it helps.

  3. 10 June 2015 / 12:03 pm

    Pinterest is the one platform I struggle to get the hang of, thanks for these extra tips 🙂

  4. 13 June 2015 / 10:17 pm

    So many incredible tips here Elizabeth, I’m going to apply for the rich pins, adding code to my site and you are so right about being a thoughtful pinner, loved this so much x

    • Elizabeth
      Author
      14 June 2015 / 7:38 pm

      Thanks Vicki! Glad it helps. 🙂

  5. 4 July 2015 / 10:08 pm

    Thank you for these tips. I am just getting up to grips with Pinterest and they are really useful.
    Best wishes,

    Rossi

  6. 24 September 2015 / 9:04 pm

    Really useful and practical tips, Elizabeth. Did not know you could verify your blog!

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