Pinterest: How To Add a Business Account

How To Add a Business Account on Pinterest

If you’re a blogger or business owner you can set-up or transfer over to a business account of Pinterest. It’s pretty simple to do but the benefits are fantastic if you really want to get to the most of using Pinterest with your own website/blog.

If you have already done this then gold star for you! (and pop by next time for more Pinterest goodness).

If not, do read on.

Why do you need a Pinterest business account?

When you use a Pinterest business account you link it directly to your blog. This means they can produce detailed analytics for you about the kinds of pins others are re-pinning from your profile, your popular pins, most clicked on pins, what’s trending, and more.

It will allow you to really understand what is working for you so you can maximise how you use the platform.

How To Add A Pinterest Business Account

Step 1 – If you don’t have Pinterest already go straight to this link here.

Step 2 – If you already have a personal Pinterest account click ‘convert here’ on this page here.

Step 3 – Confirm your website.

account settings

confirm website

Go to ‘Settings’ and add your URL to the Website option.

Click ‘confirm website’.


On the next page you will be given some options to verify either via meta tag or html code.

Add code to head

Choose one of those and add to the backend of your website.

Step 4 – Wait for up to 48 hours to access the analytics section.


Step 5 – enjoy the little verified tick next to your profile.

Once you have your Pinterest business account set up do have a play around with the analytics to figure out what works well for your on the platform.

Let me know if you have any questions!

Happy pinning!